Why are self-insured employers a good marketing target for patient care services?

Self-insured employers are indeed a good marketing target for patient care services because they directly benefit from cost savings. When employers self-insure, they take on the financial risk of providing health benefits to their employees. This means they are directly affected by the costs associated with healthcare claims and treatments. By implementing patient care services, these employers can improve health outcomes and reduce overall healthcare expenditures. For instance, services that focus on chronic disease management, medication therapy management, and preventative care can lead to fewer hospitalizations and emergency visits, ultimately resulting in significant cost savings for the employer.

While options related to financial resources or the size of patient pools might seem relevant, the key aspect here is the direct financial incentive that self-insured employers have to improve their employees' health and reduce costs. This alignment of interests makes them an attractive target for patient care service providers who are looking to demonstrate the value of their services in terms of tangible cost reduction and enhanced employee health.